This week: Ask more open-ended questions.
It’s important you know your audience well when developing content. Survey tools can be a great way to gain insight into what they care about and how they choose to spend their time and money. You’re able to achieve true discovery at scale by listening to the language audiences use to share top-of-mind awareness, sentiment, and emotion. In short, you can develop insights that your competitors don’t have access to.
“But people are too lazy to type a written response,” you may be thinking. That may be true for some, but when you use Glimpse, you can optimize your surveys to gain more meaningful insights from your audience.
Eliminate lazy responses lacking insight. When you use Glimpse, you can set a minimum number of characters required to collect a respondent’s answer. Any responses under the number required will not be included in your results dashboard. By the way, you're not charged for nonsense or cut-and-pasted responses either.
Include open-ended questions. There's a reason we insist each study include an open-ended question. Open-ended responses allow us to better identify bad actors, automatically remove their data, and improve overall quality. You’ll be able to create more effective marketing and content strategies that better target your audiences.
Let the NLP engine help you create new topics and audience segments. The Glimpse dashboard determines key topics, groups them automatically and hierarchically, and allows users to easily create their own topics and segmentations.
Get in touch and create a study using these useful tips!