✨Welcome to the 7th edition of our newsletter!✨

Glimpse is a global self-service human response platform powered by AI. We focus on language, emotion, and sentiment — sorted and analyzed in real-time and over time. We provide actionable insights and content for marketers, communicators, and creators.

Tune in regularly to read about what's happening here at Glimpse, the latest in industry news, analysis of our "Insight of the Week", and tips to generate meaningful insights. 

This Week at Glimpse 📣

Navigating the Emerging Generative AI Backlash: Insights for Seizing Opportunities while Avoiding Risks

Across every industry and market, the future of Generative AI adoption is very much in play. While adoption of this technology is still in its infancy in most places, the backlash has already started surging. 

Recent controversies have cast a spotlight on critical aspects that demand careful attention in Gen AI's journey. Issues around responsible data usage, adoption challenges, and intellectual property protection are coming to the forefront, igniting conversations about the right approach to the adoption of AI-powered platforms.

According to a recent Wired article, a publishing start-up made some IP-related Generative AI missteps and, “by the end of the day, Prosecraft was kaput . . . But the intense reaction it provoked is telling: The great AI backlash is in full swing."

Glimpse’s job is to help our marketing, content creator, and market researcher clients realize the immense potential of Gen AI while navigating the (substantial) risk.

We focus on using Generative AI as a tool to help our users understand data and then create actionable insights. Every day, Glimpse adds value to teams across markets and industries by providing relevant, representative, and contextual guidance and dependable safeguards:

Stay tuned as we unveil a new suite of AI-powered features that will change the way you generate insights.

— The Glimpse Team

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In the news

Revolutionizing the Moon: DARPA's bold plan to unleash a booming lunar economy within 10 years! Get ready for multi-mission marvels and high-tech hubs beyond your wildest dreams.

Look out for the Netflix game streaming revolution! No more downloads, just instant play! Discover the sleek IPhone controller, limited beta games, and the exciting future of streaming tech.

Israeli tech startups flock to us for greener pastures amid judicial overhaul. With Delaware luring record numbers and political uncertainties at play, a major shift is brewing in the startup landscape.

20 million US households bridge the digital divide with massive internet discounts: Inside the game-changing federal initiative. With over half a million new enrollments each month, the affordable connectivity program tackles internet affordability, yet future funding and the quest to cover all eligible households remain uncertain.

​​In a revealing survey by the Artificial Intelligence Policy Institute (AIPI), a remarkable 83% of voters express doubts about tech executives' ability to regulate AI responsibly. As concerns about AI-induced catastrophes rise to 86% and 72% advocate for a slowdown in AI development, the survey spotlights a growing public sentiment.

Insight of the Week

When it comes to marketing, content creation, and market research, Glimpse helps our clients harness the immense potential of Gen AI while navigating the treacherous waters. As an early market research company to leverage Gen AI, Glimpse understands the potential, but also the pitfalls. Here are a few broad principles we remind ourselves of every day:

Getting the inputs right

The principle of "garbage in, garbage out" resonates profoundly in the AI realm. Instead of fixating solely on the choice of Language Models (LLMs), divert your focus towards the inputs and outputs. Scrutinize your training and validation data—its origin, representativeness, and recency—ensuring a solid foundation for the AI to build upon.

Getting the model right

Pre-packaged LLMs like GPT or Llama might not seamlessly fit the demands of high-stakes marketing, content creation, or market research. Here's where Glimpse steps in, tailoring LLMs to address your most pressing challenges in audience understanding and insights. Let us put the LLMs to work on your terms, under your strategic guidance.

Getting the outputs right

The heart of any AI endeavor lies in the relevance of its outputs. Consider your desired decisions or the tasks at hand as your North Star. Gen AI outputs hold value only when they are intricately molded to your organization's contextual nuances. Let the insights serve your mission by aligning with the contexts that hold utmost significance.

Amid the controversies and concerns, count on Glimpse to be your beacon, steering you towards the safe harbors of informed and effective Gen AI utilization.

Eager for more of our insightful content? Stay ahead of the curve by following us on LinkedIn, ensuring you're among the first to be notified whenever we share new posts.

Glimpse and the Future of Research

We don't just talk the talk – we walk the walk. Glimpse is spearheading generative AI integration based on real-world experience, backed by our own NLP models and client successes. We've not only learned from the challenges but also shaped our platform design to overcome them.

Our commitment to innovation goes beyond mere words. We've crafted a suite of AI-powered features that will revolutionize your insights journey:

Configured AI Prompts: We've done the heavy lifting, optimizing generative AI prompts and ensuring quality outputs.

Contextual Training: Additional data and context are seamlessly integrated for enhanced results. 

Demographic Segmentation: The dashboard lets you segment generative AI outputs by demographics, behavior, and mindset.

Curated Open-Ended Quotes: Generative AI outputs now include curated open-ended quotes, adding depth to your reports. 

Accelerated Insights: Unlock actionable insights and captivating content faster than ever before.

Ever wondered how to tap into the minds of specific audiences? With Glimpse's generative AI-powered dashboard, you're in control:

General Summary: Discover what respondents are talking about. 

Top Categories: Identify the hottest discussion topics. 

Key Message: Craft messages that truly resonate. 

Positive Story: Uncover the bright spots in your data. 

Negative Story: Confront challenges with clarity. 

Confusion Areas: Pinpoint where respondents are uncertain. 

Newsworthy Idea: Highlight compelling ideas for public sharing. 

Blog Post: Get a head start on impactful blog posts.

But hold onto your hats, because we're not stopping there:

Coming Soon: A system to organize, store, and export generative AI outputs, and more exciting features on the horizon. 

Stay Tuned: Glimpse's synthetic persona/synthetic data solution is set to redefine the fusion of real and synthetic samples.

At Glimpse, we believe that listening to the words, emotions, and sentiments of audiences is one of the best ways to generate actionable and predictive insights about the world.

Stay tuned next time for our latest thinking about the future of tracking studies, the promise of agile sentiment tracking, and first versus third party data trade-offs when it comes to understanding the evolution of audience attitudes toward any topic over time.