Tune in regularly to read about what's happening here at Glimpse, the latest in industry news, analysis of our "Insight of the Week", and Glimpse tips and tricks on how to collect meaningful insights.
And don’t forget to read to the bottom to find out if Plankton from SpongeBob delivers a better rendition of “Diamonds” than Rihanna!
We demonstrate that though Generative AI can perpetuate bigotry, racism, and systemic exclusion, it can also be part of the solution. Here at Glimpse, we’re using the transformative potential of Generative AI to help listen more attentively to marginalized voices.
We share our experiences working with businesses and organizations to use AI to understand and then address some of the challenges faced by a vast range of audiences.
The article contains real case studies about intolerance in video gaming communities and the efforts of a global NGO to fight indifference against discrimination.
Our experiences with these audiences can be applied to help any organization understand what motivates, troubles, and drives any audience.
More Generative AI Functionality
Glimpse is working on Generative AI-powered feature releases at a feverish pace! We now have months of experience with real client projects and mountains of data to test and refine our approach to Generative AI. We’re adding our accumulated expertise and tons of context to every client engagement with the Glimpse platform and its AI capabilities.
Within the Glimpse dashboard, it’s now possible to create any of the following instantly, for any audience segment, based on their open-ended responses to any set of client questions. And taking into account 16+ demographic data points and responses to close-ended questions too!
General Summary
Top Categories
Key Message
Positive Story
Negative Story
Confusion Areas
Newsworthy Ideas
Blog Post
From one point of view, Generative AI mania has crested and nearly everyone who wants to experiment with ChatGPT has already downloaded the app. But in our industry, the real drive for adoption at the team and organizational level is about to begin.
And that means integrating Generative AI into strategic planning processes and high-value client work so that it adds value to those processes and eventually helps discover ways to transform them.
Marketing, content-creation, and research organizations will soon begin making strategically important decisions based on recommendations from Large Language Models (LLMs). They’d better be sure that those recommendations are based on sound foundations and proven techniques. One problem: Large Language Models (LLMs) are simply not configured right out of the box to help marketers, advertisers, creators, and researchers develop actionable insights or differentiated campaigns.
Why? Generative AI is a predictive technology, and its training datasets in our industry are both outdated and limited. Outdated because the training data isn’t updated frequently enough to meet the needs of professionals. And limited because training a model on publicly available internet chatter means ignoring all of the opinions, emotions, and behaviors that aren’t easily scrapable from public sites and platforms.
Using an LLM as a regular resource for conducting market research and analysis (or even for creating personas to rapidly test concepts) with your market research can have immense advantages, but it has to be done extremely carefully. Without the proper guardrails in place, it can lead to inaccurate interpretations.
Without additional relevant first party data to pull from, it can lead to unrepresentative recommendations, strategically misleading suggestions, and even biased or discriminatory outcomes. When drawing on the immense power of LLMs, Glimpse always layers in high-quality, first party, representative, and real-time data, using a set of proprietary (and extensively tested!) techniques to build context around the prompt.
Our clients will benefit from this added context as they use the platform to analyze data, create topics and nuanced summaries, generate key messaging (tailored to the needs of particular segments and personas), and generate personas to help them answer the questions that matter.
Stay tuned for a big Glimpse announcement about our innovative hybrid approach to “synthetic personas” (or aggregate personalities constructed with the help of LLMs and designed to answer market research questions more inexpensively and rapidly than ever before).
There are huge opportunities and huge risks associated with synthetic personas. Glimpse’s role is to help clients navigate those risks while taking advantage of the opportunities–all in the context of business goals and team processes.
What else can AI do for us? Researchers at the McKinsey Global Institute believe that it can give anyone “superpowers”. Will it give us superspeed or the ability to be technopathic? Check out here to see what their key findings are on how AI can help automate the routine of the everyday worker.
In medical news, scientists are now using generative AI to develop new antibody treatments faster than ever! Take a look on Sourceability to learn how the company Absci has used this evolving technology to research, design, and develop these advanced treatments.
In a new report by Infosecurity Magazine, ethical hackers reveal their own stance on AI. They speak on how it can improve and increase the value of their field, as well as the potential vulnerabilities AI can bring.
The not-for-profit National Foundation for Credit Counseling (NFCC) has been working since 1951 to serve as a pathway for millions of people to reduce personal or household debt responsibly. This mission requires a deep and nuanced understanding of people's experiences.
But listening at scale to the emotions, sentiments, and language associated with financial struggle is difficult. Add to this the unique challenges people of color and the role of racism often plays.
The study demonstrated the need for more public education and support, especially for people of color: more than 50% of respondents had personal experiences of eviction but only 36% of respondents felt that they "fully understood" their housing "rights and opportunities." And that a strong majority of respondents thought race played a role in how evictions played out, even controlling for income.
The Glimpse dashboard then uses Generative AI to create a set of common sense topics to organize and code all of those responses for users:
The use of Generative AI to analyze thousands of open-ended responses revealed that the dominant emotion associated with eviction was sadness. It also revealed a strong undercurrent of optimism about financial recovery and housing ownership, particularly within communities of color.
But people facing eviction also need support from organizations like NFCC. With the power of Gimpse’s Generative AI capabilities, the dashboard was able to suggest Newsworthy Ideas based on the survey data–and even offer representative comments from respondents to bring those ideas to life.
You can create similar impactful studies and surveys, like the one conducted by the National Foundation for Credit Counseling (NFCC) and the Wells Fargo Bank, with the aid of Glimpse. By leveraging our Generative AI's capabilities, organizations can listen at scale to the emotions, sentiments, and language associated with various struggles, including those related to housing insecurity and eviction.
Glimpse’s technology allows for the analysis of thousands of open-ended responses, revealing key insights such as the dominant emotions and undercurrents within specific communities, like the optimism about financial recovery and housing ownership among people of color in this study.
Additionally, the Generative AI dashboard can suggest Newsworthy Ideas based on survey data and even provide representative comments from respondents, enhancing your organization's ability to understand and address the needs of those facing challenges.
If you’d like to have a conversation with Glimpse leaders about how you can use Glimpse to create differentiated and actionable insights about any audience, reach out to continue the conversation.
Glimpse Chief Strategy Officer, Adam Bai, has spent his entire career as an anthropologist and transformation and strategic marketing consultant tackling similar challenges for some of the world’s largest organizations.
Gen AI in Action
Our Generative AI integrations allow you to effortlessly generate a wide array of outputs, such as Key Messages, Positive Stories, and Negative Stories, derived directly from your data. With our user-friendly interface, you have the flexibility to choose between a broad overview or a more detailed, in-depth analysis, tailored to business needs.
Here are some great examples, drawn from a recent study about a topic vital to the future of the planet:
Who delivers the best cover of “Diamonds,” Rihanna or Plankton from SpongeBob?
The initial vote was 67% in favor of Rihanna and 33% in favor of Plankton! What do you think?
And there are also bigger and more serious questions behind the showdown between chart-topping diva and, well, plankton. The study explores whether AI voice replication should be celebrated as the future of creativity or condemned as an infringement on artists' rights.
With the power of Generative AI, you can capture the nuance of hundreds or thousands of responses instantly and at scale:
At Glimpse, we believe that listening to the words, emotions, and sentiments of audiences is one of the best ways to generate actionable and predictive insights about the world.
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