This Week at Glimpse 📣
Our big news this time is a new US News and World Report article by Neil Dixit, Glimpse Founder and CEO, and Adam Bai, Glimpse Chief Strategy Officer & Chief Client Officer.
The article sets forth our fundamental views on AI and its potential:
“Amid all the talk about the potential ups and downs of generative artificial intelligence, there's a tremendous opportunity that's getting little attention: This kind of technology, which creates new content based on the data it’s given, can actually be instrumental in helping humans learn about each other. In fact, it offers humanity a chance to achieve an unprecedented level of knowledge about people in various walks of life all over the world.”
Check out the article to find out how this big idea relates to research, to Glimpse’s work, and to your own research projects.
Glimpse now has 2 years of experience harnessing AI to help clients generate insights from lots of high quality unstructured human language data.
Unlike the vast majority of other players in the space, we also have months of experience directly applying our industry-leading Generative AI integration to actual client work (if our clients so choose). A single month isn’t very long, but it’s an eternity in this rapidly evolving space.
There are lots of Generative AI discussion groups and webinars out there right now. But most of them are purely speculative. Meanwhile, we’re applying lessons from high-stakes client work to our functionality, our product roadmap, and our overall approach every day.
If you sign up for a Glimpse account you can request that we turn on the Generative AI integration within your account. (And you can rest assured that Glimpse will never share your data in any way with any of our AI partners. Our agreement with them prohibits it.)
You’ll find an incredibly powerful tool to capture the nuance of any number of open-ended responses to your survey questions. And to do so relative to any audience segment you’re interested in.
But we’re not pausing to take a break.
The next phase of the integration includes lots of new functionality, including the ability to ask the AI to suggest more effective approaches to messaging (or product development or anything else), directly responding to the language, hopes, anxieties, and top-of-mind awareness of the audience segments that matter most to you.
Stay tuned!
And rest assured that Glimpse will always take the best of emerging AI technology and find the simplest, most effective ways to put it to work in the service of client organizational goals.
Get in touch and create a study using these useful tips! Give our new Generative AI functionality a spin!
— The Glimpse Team