✨Welcome to the 12th edition of our newsletter!✨

Glimpse is a global self-service human response platform powered by AI. We focus on language, emotion, and sentiment — sorted and analyzed in real-time and over time. We provide actionable insights and content for marketers, communicators, and creators.

Tune in regularly to read about what's happening here at Glimpse, the latest in industry news, analysis of our "Insight of the Week", and tips to generate meaningful insights. 

Headlines 📣

• Mike Steinberg joins Glimpse as Vice President of Business Development
• Stay tuned for an upcoming Glimpse announcement about a massive step forward in gen AI capabilities. For now, here’s a teaser: Our chat with an AI customer–on-demand feature is here and some of the largest companies in the world are already integrating the capability into their marketing and innovation processes. Also it’s really fun to use!

This Week at Glimpse 💪

We’re super excited to announce Mike's arrival to our stellar team as the VP of Business Development! With his wealth of experience and a brand-new outlook, Mike is set to elevate Glimpse. Let's get to know him better:

Q: You're at a dinner party and have to explain Glimpse to someone who's never heard of it before. How would you capture their attention in just one sentence?
Mike: Imagine a technology platform that enables researchers and marketers the ability to learn about their consumers emotions and sentiments all while using the power of generative AI.
Q: If you had to compare Glimpse to a superhero team, which superhero would you be and what superpower would you bring to the table?
Mike: Captain Network - I bring to Glimpse a network of potential customers that I have built over 20 years in the industry. I am an extrovert who will talk to anyone about anything and believe that personal relationships can lead to long lasting professional relationships.

Q: What are some personal fun facts you want to share with us today?
Mike: I submitted applications for Survivor on three separate occasions but was never selected. My family were once charged by a Hippo in Lake Awasa, Ethiopia while on a boat that seemed like it was held together by bubblegum.

Mike, their 4 kids, and his wife

Trending 📈

Curious about the latest marketing trends in 2024 and their evolution from the previous year? Take a look at Hubspot's study of global B2B and B2C marketers, along with expert advice on staying ahead here.

 
Discover the victories and the fumbles on television's biggest stage. The New York Times ranks the Super Bowl ads from best to worst.

Glimpse Insight of the Week 💡

There are a million ways to measure user and customer experience out there. Here at Glimpse, one approach we like is Google’s famous HEART framework.

Why? Because it gets beneath the surface to focus on emotion and sentiment, drivers of engagement, and applicability to the user tasks that matter most. 

Glimpse is the perfect tool to get at all of the dimensions of HEART–rapidly and at scale.

What is the HEART framework, you ask? The HEART framework is originally a user experience measurement tool developed by Google. By adapting it to your marketing research efforts it can revolve around these 5 key metrics:

1. Happiness: Gauge customer sentiment regarding your product or service by conducting sentiment analysis. This provides a direct line into how happy consumers are with what you offer.
2. Engagement: Test strategies to boost positive interactions with your product or services within your target market before making them live. 
3. Adoption: Measure how widely your brand and products are recognized and accepted within your target market. 
4. Retention: Evaluate whether your current retention strategies are hitting the mark. Are customers returning, or is there a drop-off that needs addressing? 
5. Task Success: Determine how easily users can achieve their goals using your platform or product. This involves usability testing and gathering feedback on user experience.

Reach out to learn how to adapt Google’s famous HEART framework to improve your products & services with Glimpse’s research platform.

Hot Topics 🔥

Marketers are constantly researching to stay ahead of the curve and optimize their strategies, and this week is no different. Here are some hot topics marketers are exploring:

🔥What trends are emerging in Mixed Reality marketing?

🔥To what extent do sustainability and social responsibility matter?

🔥Which digital channel is dominating 2024?

🔥Is shifting marketing focus from value-driven messaging to brand loyalty and differentiation worthwhile?

Survey Spotlight 🔍

Apple Mixed Reality Glasses seem to be appearing everywhere… In the subway, on the street, at your local shop. What’s happening?.. Is the public really stepping into some kind of mixed reality steampunk future you’re not aware of? Should you hop on the boat before it’s too late? (Should people wearing the Apple Vision Pro in public be arrested? Made fun of? Admired? Some combination of those?) Well, of course we ran a survey about it, and asked the public some questions to get some non-advertised, real insights on what’s really happening.

We asked the public how comfortable they would be participating in a new reality where mixed reality is totally adapted to every aspect of our everyday lives. We found the 20% that reported feeling extremely uncomfortable also identified with the following emotions: distrust, disinterest, fear, suspicion, and fear. One concern was MR glasses leading to a decline in face-to-face interactions, social isolation, and lack of intimacy and depth in communication. To our surprise, age group was not a dominant factor in how answers were shaped. Our AI Topics tool instantly analyzed the key concerns from the survey answers as follows:

Then we asked Glimpse AI to craft 3 key messages to persuade this segment to begin engaging with MR technology while addressing their concerns and the answers were as follows:

Looking beyond the uncomfortable folks, another 20% reported feeling somewhat comfortable,17% reported feeling neither comfortable nor uncomfortable, 24% reported feeling somewhat comfortable, and 18% reported feeling extremely comfortable participating in a mixed reality future. 

So who are the ones feeling extremely comfortable with a high-tech future? Tech CEOs? NYC teens? We asked the Glimpse AI again for quick insights, because who has time to go through all of the data manually?:

So, what do you think? Are you ready for a mixed reality future?

Glimpse Tips & Tricks ✍️

Now with Glimpse, you can chat with any of your target audience segments! 

That means you can identify key differences within audiences and then ask your target segments questions in simple English. What are the most important trends, opportunities, and challenges? There’s no need for specialized analysis or complex stats. And Glimpse AI doesn’t hallucinate. 

Imagine your research data coming to life–whether it’s from a Glimpse survey, uploaded Qualtrics surveys, Apple Store reviews, NPS verbatims, social chatter, or anywhere else. 

You can engage directly with a chosen audience segment, with any collection of characteristics instead of relying on guesswork and painstaking analysis. Just click on the Conversation button to get started.

Here are some insightful questions to kickstart your conversation:

1. What are the key trends or patterns you've identified in the data?
2. How do different demographics or segments within the data differ in their behaviors or preferences?
3. What are the most common challenges or pain points expressed by users/customers in the data?
4. Which audience segments are outliers in terms of how they’re responding?
5. What recommendations do you have for optimizing our strategies or improving the user experience based on the insights gathered from the data?
6. What kind of messaging would a given segment respond to? Why is that?

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