✨Welcome to the 13th edition of our newsletter!✨

Glimpse is a global self-service human response platform powered by AI. We focus on language, emotion, and sentiment — sorted and analyzed in real-time and over time. We provide actionable insights and content for marketers, communicators, and creators.

Tune in regularly to read about what's happening here at Glimpse, the latest in industry news, analysis of our "Insight of the Week", and tips to generate meaningful insights. 

Headlines 📣

• Glimpse has been featured as one of the top 6 data analytics companies in Quirk’s Marketing Research Review, read more about us in this month’s Innovative Products & Services
• You can catch our team at SXSW and Samplecon exploring the latest trends and innovations in market research and technology with Glimpse

This Week at Glimpse 💪

Glimpse’s SXSW excursion has been a success. Great meetings with potential clients and spectacularly interesting partners. And we caught Andy Roddick playing pickleball with some Amazon execs and some really important sessions like this one on bias, inequality, and gen AI.

— The Glimpse Team

Trending 📈

Discover how ChestPal™ leveraged Glimpse to gather essential insights from healthcare professionals, affirming their product's necessity and uncovering diverse use cases. Read the news on Yahoo and Business Wire.

Is your business prepared for the approaching death of the third-party cookies? Google just launched a new marketing-mix-model tool designed to assess campaign effectiveness while prioritizing user privacy protection. Discover more on Think With Google. Here at Glimpse, we think first-party research will become increasingly valuable as a result.

Are Tiktok's days numbered? U.S. House passed a bill that could ban Tiktok. Meanwhile Tiktok is rumored to be working on introducing a new Instagram. Read more on Tech Crunch.

Glimpse Insight of the Week 💡

Can Glimpse help you tackle discrimination? 

Ayzenberg, a leading ad agency partnered with major global game publishers, utilized Glimpse to do just that. Under the leadership of Ayzenberg Insights and Analytics Leader, Jocelyn Swift Harjees, their goal was to understand the gaming experiences of female-identifying, BIPOC, and LGBTQIA+ gamers on a large scale with Glimpse’s open ended questions that elicit thoughtful responses and provide real life experiences.

Results show over 70% of surveyed gamers have experienced some serious toxicity while gaming. And you know what? It's not just a minor annoyance. Turns out toxic behaviors make gamers switch up who they play with and can even make them ditch certain games altogether. 

That’s not just a problem for the safety of marginalized groups; gaming companies are taking a big hit too. They're losing out on entire groups of customers and struggling to attract new ones. 

But here's where Glimpse steps in. Our AI technology is equipped to understand open-ended responses, uncovering unique insights for each group. Through harnessing generative AI to craft topics and key messaging from real world data and sentiment analysis, we've equipped these organizations with the precise improvement tools needed to combat bigotry and cultivate inclusivity in their communities.

Feel free to ask us about how the Glimpse platform can assist you in achieving similar goals. You can read more about our case study here.

Hot Topics 🔥

Marketers are constantly researching to stay ahead of the curve and optimize their strategies, and this week is no different. Here are some hot topics marketers are exploring:

🔥How is the B2B customer journey evolving?

🔥Which marketing channels are the most effective in driving B2B sales?

🔥How do I hyper-personalize my services to my clients?

🔥What are the driving forces behind brand loyalty in my industry?

Survey Spotlight 🔍

Imagine going through tons of popular studies, each claiming to unravel the secrets of B2B marketing in 2024. It's enough to make anyone's head spin! Are finding new leads and navigating the B2B buyer journey really as challenging as they say? And most importantly, what steps should you take to set your business apart in this evolving landscape? Well, we've done the digging for you.

We surveyed 308 B2B marketing and sales professionals to reveal the crystal ball of B2B marketing's future. Surprisingly, the sentiment wasn't all doom and gloom. Despite acknowledging potential economic hurdles, the overwhelming sentiment was one of optimism and innovation. Glimpse AI summed it up perfectly: "The general sentiment indicates a strong belief in growth and innovation within the industry." 

But let's zoom in a bit. Only 4% of respondents found acquiring new leads to be a major headache so far in 2024.

The challenges B2B marketing and sales professionals did face varied widely, from increasing competition to shifting market dynamics. And when we asked about changing customer expectations, the picture became clearer. Let’s check out some of the topics on Glimpse AI’s Topics Framework:

B2B marketers are gearing up to invest big in social media advertising, AI, and email marketing. Why? Because they see the B2B journey evolving toward personalized experiences, digital channels, and self-service options. Nearly half of them are already in the process of implementing AI solutions, with over half feeling excited about it.

So, what are our respondents focusing on to differentiate themselves in 2024?

Well, they're all about content marketing, building brand reputation, and embracing the digital shift. In their words, "Moving entirely to digital platforms," "Personalization will become more important," "I believe the future of B2B marketing will become about content marketing, building up the brand’s reputation.", "It will continue to inch closer to B2C marketing by becoming more emotional. AI will move to the front and be a real difference maker."

Glimpse AI summarizes the themes as: "The general sentiment from their responses indicates a strong belief in growth and innovation within the industry. Key phrases that emerged include "AI implementation" "automation" "personalized experiences" and "digital transformation".

In a nutshell, the future of B2B marketing is brimming with possibilities, fueled by optimism, innovation, and a healthy dose of AI resilience like what Glimpse aims to provide.

Glimpse Tips & Tricks ✍️

Now that you’ve moved to Glimpse, is all the time and money spent on your previous datasets going to waste? Of course not!

You can unlock the real potential of your previous datasets like you’ve never been able to before with Glimpse's Data Upload feature. Whether it's survey responses, social comments, or verbatims with ratings, upload your valuable data to Glimpse and let our GenAI technology do the heavy lifting.

Glimpse AI empowers you to:

• Code and categorize your data effortlessly
• Summarize entire datasets quickly
• Extract actionable insights
• Receive suggestions for tailored key messages for specific audience segments

With Glimpse, you can turn your external research data into actionable insights and drive meaningful decision making. Just click on the Upload button to get started.

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