Glimpse is a global self-service human response platform powered by AI. We focus on language, emotion, and sentiment — sorted and analyzed in real-time and over time. We provide actionable insights and content for marketers, communicators, and creators.
Tune in regularly to read about what's happening here at Glimpse, the latest in industry news, analysis of our "Insight of the Week", and tips to generate meaningful insights.
Hot Topics 🔥
Marketers constantly research to stay ahead of the curve and optimize their strategies, and this week is no different. Here are some hot topics marketers are exploring:
🔥How confident do leaders feel when using new technology tools?
🔥How do subscription models change consumer expectations and loyalty?
🔥How do you create a seamless omnichannel customer support across all customer touch points?
🔥In what ways are U.S. elections influencing buyer behavior?
Your market research data is full of potential insights waiting to be uncovered, but extracting meaningful information fast can often feel like a daunting task. That's where Glimpse AI Analytics features come in to help you out.
Glimpse’s new AI Analytics feature (now in beta) was used to instantly uncover key storylines and present them in quantitative charts, short narratives, and respondent quotations. The feature automatically explores the entire dataset by investigating every possible correlation across 20+ demographic data points and responses to close and open-ended questions.
Just take a look at how we leveraged it for the survey ‘Decoding GenZ Voting Patterns: What’s Influencing their Vote?’ The analysis revealed insights into what weighs more in the upcoming election for GenZ voters: personality or policy. Some of the AI Analytics analysis is as follows:
Generation Z, often characterized as the digital-native cohort aged 16 to 27, appears to be significantly influenced by personality traits and online presence when evaluating presidential candidates. This trend is particularly evident from various responses that emphasize a candidate’s character over their policies. For instance, many respondents focus heavily on personal characteristics such as honesty, trustworthiness, past actions,andscandals rather than specific policy positions.
Discover the power of Glimpse tools for your own market research.
According to a study by Nielsen Norman Group, generative AI systems are improving employee productivity by 66% while increasing efficiency. But quality is just as important as quantity for the value of any innovation.Read more here.
We‘ve been living in the era of the empowered buyer for quite some time now. According to Hubspot, 73% of sales professionals agree that AI can help them pull insights from data they otherwise wouldn't be able to find. Find out more here.
Self-driving cars are on the rise, but what do drivers and pedestrians think? Despite their growth in cities like San Francisco, skepticism about safety remains high. However, younger, more educated consumers are more accepting. Read more insights on our Glimpse blog.
Survey Spotlight🔍
Decoding GenZ Voting Patterns: What’s Influencing their Vote?
In the upcoming election, GenZ voters are leaning towards Kamala Harris. But what drives this decision in an era where the lines between social media and traditional news, celebrity and political figures, and personality and presidential fitness are blurred? We surveyed 199 GenZ voters across the US to uncover what truly drives their candidate choices.
Key Findings:
Social Media Dominance: With 43% of respondents using TikTok and 29% turning to Instagram for political information, short-form content about a candidate's demeanor, social media behavior, and viral moments dominate the conversation.
Vulnerability to Misinformation: GenZ audiences are particularly susceptible to false news, biased information, and peer influence, rather than focusing on individual policies and political alignment.
Policy vs. Personality: Many respondents focus heavily on personal characteristics such as honesty, trustworthiness, past actions, and scandals rather than specific policy positions.
Takeaways for Campaigns:
Understanding these dynamics offers valuable insights for engaging GenZ. It emphasizes the need for a blend of authenticity and strategic messaging to create meaningful connections. Read more on our blog.
Have you tried Glimpse’s new download features? Whether you need a ready to go presentation with your data or want to transfer it to a Google Sheet, Glimpse has you covered!
Let’s explore the Glimpse download features:
Download as a presentation: Glimpse can help you create an instant presentation. Communicate your data visually, and save time. Available as Powerpoint and Google Slides.
Download as a spreadsheet: View and work on your data in detail, or combine it with your own tables for comprehensive analysis. Available as Excel and Google Sheets.
Download as raw data: Easily integrate the data into any platform or tool you need. Available in different formats.
By utilizing Glimpse AI's download features, you can streamline your data presentation and analysis processes and create instant reports. Try Glimpse today and experience the ease and efficiency of these powerful tools!
We had some of the most diverse and robust conversations, all of which shared in common the need for useful and secure applications of AI in market research at our Quirks NYC booth this year.
We are excited to welcome Heemanshu Behl to our team as the new Director, Project Management.
Updates from Glimpse💪
Thank you to everyone who stopped by the Glimpse Quirks booth. If you missed us, here's a quick recap of what happened: We engaged in some of the most diverse and robust conversations about the need for useful and secure AI applications in market research. We enjoyed a meeting of minds over dinner with other Quirks attendees and speakers. Our intern, Grace Kaz, interviewed conference-goers about their views on AI in market research. Additionally, we listened to some fascinating speakers, including a talk by Spotify on how the rise of podcasting is creating new influence opportunities for brands.
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