✨Welcome to the 16th edition of our newsletter!✨

Glimpse is a global self-service human response platform powered by AI. We focus on language, emotion, and sentiment — sorted and analyzed in real-time and over time. We provide actionable insights and content for marketers, communicators, and creators.

Tune in regularly to read about what's happening here at Glimpse, the latest in industry news, analysis of our "Insight of the Week", and tips to generate meaningful insights. 

Hot Topics 🔥

Marketers constantly research to stay ahead of the curve and optimize their strategies, and this week is no different. Here are some hot topics marketers are exploring:

🔥How do AI chatbots influence customer satisfaction and loyalty?

🔥How can thought leadership be leveraged to create impactful and engaging video content?

🔥How frequently are consumers using voice search, and what phrases are they using?

🔥How does nostalgia driven content impact brand perception among Gen Z consumers?

Glimpse Insight of the Week 💡

"Lots of people are skeptical about the wholesale replacement of human respondents with synthetic sample. So am I! You might reasonably ask, then, why the company I founded, Glimpse, is investing so much time and money in our synthetic capabilities (or what we call “Enriched Data”). It’s because we believe that the debate about synthetic sample is based on a false choice between more traditional research techniques, on one hand, and newer gen AI- enabled approaches, on the other hand."

These key principles from our founder, Neil Dixit, can help you integrate synthetic data:

1. Building on First-Party Data: Layer AI-generated data on top of traditional, real-world data.
2. Leveraging Proprietary Datasets: Use your proprietary data to create unique insights.
3. Supplementing Human Sample: Complement human data with synthetic samples, rather than replacing it.
4. Aligning with Goals: Align synthetic data use with specific goals.
5. Addressing Bias: Focus on the representation of previously excluded groups.
6. Embracing Experimentation: Continuously test and experiment, as it is crucial.

For more in-depth insights, read Neil’s full GRIT commentary below.

Survey Spotlight 🔍

Growing Up Misogynistic On Social Media

More than half of young men (13-25) are exposed to the effects of misogynistic content on social media, whether directly or indirectly through their social circles.

With the increasing popularity of 'red pill' content that propagates hate towards women, and the global influence of figures like Andrew Tate who promote such messages, this type of content is reportedly appearing on the social media discovery feeds of a significant number of young men. We conducted a survey on Glimpse with 200 male respondents aged 13-25 to understand the extent of this trend and its implications. 

Which of these influencers have you seen on your social media feed before? Choose all that apply.

While young men recognize the harm social media can cause, many still view their interactions as neutral, detached from their personal perspectives and mental states. 35% of our respondents admitted that they have been personally influenced by misogynistic or hateful content on social media, and 17% state that they personally know someone who has been influenced.

How frequently do you come across influencers that give advice about the role of men in society?

Let’s converse with the data on the Glimpse platform for further insights: What is the most unique insight about this research?

The most unique insight about this research on the "Social Media Impact on Young Men" survey seems to be the apparent dichotomy between personal experiences of social media's negative impact and the overall perception of its effects. 

This cognitive dissonance suggests that young men may not fully recognize the impact of the content they consume, maintaining a belief in their immunity to these influences. It’s clear that there is a growing concern about the impact of social media addiction on the younger generation and a strong desire to protect their well being, but is it possible to reverse the damage that has been already done? According to Glimpse AI, a multi-faceted approach involving education, regulation, mental health support, and community programs that promote healthy social interactions and conflict resolution skills can help undo some of the behavioral damage. Read the full blog below.

Glimpse Tips & Tricks ✍️

With Glimpse AI, you can effortlessly filter a subset of the population based on a wide range of criteria, including state or area, relationship status, hobbies and interests, level of education, political views, employment status, sexual orientation, pet ownership, diet, and more with just one click.

How to Use Advanced Filtering:

1. Ask Targeted Questions: Once your segment is defined, start asking tailored questions that address the unique characteristics and preferences of this group.
2. Analyze Segment Data: Review the responses to gain insights that are specific to your targeted segment. This can help you understand the nuances and trends within this group.
3. Refine Your Strategies: Use the data collected from your segmented analysis to fine-tune your marketing strategies, develop personalized campaigns, and make more informed decisions.

By utilizing Glimpse AI's advanced targeting capabilities, you can dive deeper into your data and uncover valuable insights from specific subsets of your audience. Reach out to Glimpse to discover how advanced filtering can optimize your marketing strategies.

Trending 📈

For college seniors like our intern Grace, the buzz about AI's increasing influence on the job market is palpable. But how exactly does AI shift job hunting strategies? Read more from Grace here.

B2B marketers must take into account the needs of both ‘target’ and ‘hidden’ buyer groups and tap into their ‘true emotional states’ to drive growth, according to research from LinkedIn. Read more on Marketing Week.

Headlines 📣

• More than 50 guests and 5 esteemed panelists attended our open discussion panel during New York Tech Week! We engaged in dynamic conversations about the current state and future of Generative AI, exploring how synthetic data and virtual personas can revolutionize market research.
  
  
• The Glimpse team attended Collision Toronto! We hosted a dinner, bringing together a group of pioneers doing truly innovative work at the cutting edge of tech and media.

Updates from Glimpse 💪

We would like to extend our sincere gratitude to over 50 guests who attended the Glimpse panel at NY Tech Week 2024! Our Chief Strategy Officer, Adam Bai, shared some real client examples of how Glimpse has been using leading-edge virtual personas and synthetic data in its client work, including a high-impact project for Hubspot: to allow its CEO to interact in real-time with “digital twins'' of its ideal buyers. He focused on Glimpse’s position that all enterprise-grade applications of Gen AI should be based on a foundation of high-quality first-party data. 

A huge shoutout to our amazing panelists who joined our discussion: Sarah Chaten - VP, Insights & Analytics at Group Black; Kumar Doshi -Fractional CMO & Advisor at Beehive AI; Josh Goldenberg - Product Management at Google; Nick Nyhan - Managing Director at Upside Analytics; Emily Goligoski - Head of Research & SVP at Charter.

Interested in the post-event discussions? Check out insightful perspectives from our panelists and guests below.

— The Glimpse Team

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